What You'll Learn
If you sell on Noon Saudi Arabia and only look at your total sales number to judge how your month went, you are looking at the wrong number. Total sales is not profit — it is the starting point before Noon takes its cut.
Between the referral commission, FBN fulfillment fees, VAT, advertising spend, and returns, a seller who sees SAR 44,874 in gross revenue for the month often keeps less than half of it after everything is deducted. This guide walks through the exact math.
Why Your Revenue Number Is Lying to You
Noon Seller Center shows you a lot of numbers — net proceeds, fees, others, total — spread across separate statements. Most sellers glance at the top-line sales figure, feel good about a busy month, and never actually total up what landed in the bank.
The problem: referral fees, FBN fees, VAT, and advertising spend are deducted at different times and shown in different reports. Your Transaction View report shows one part. Your Monthly Statement shows another. Unless you combine them, you cannot see your true number.
The Exact Real-Profit Formula
Here is the complete formula used by Noon sellers who actually track profit properly:
Notice the last item — Product Cost (COGS). This is the piece most sellers forget entirely. Noon's own statements never show what you paid your supplier, so even a seller who reconciles every Noon fee perfectly can still be calculating margin, not profit, if COGS is left out.
Every Fee That Comes Out Before You Get Paid
Based on Noon's current published fee schedule for KSA sellers, here is what typically applies to every order:
| Fee Type | Typical Range | Charged On |
|---|---|---|
| Referral (Commission) Fee | 4% – 27% | Selling price, excl. VAT |
| FBN Outbound Fee | Based on weight | Higher of actual/volumetric weight |
| FBN Storage Fee | Per cubic foot / day | Items stored in FBN centers |
| DirectShip (FBP) Fee | 17–51 SAR | Per shipment, by weight |
| VAT | 15% | Applied to sales in KSA |
| Return Processing Fee | Up to 15 SAR or 20% of referral fee | Seller-controllable returns |
| Advertising (Sponsored Ads) | Cost-per-click, variable | Only if you run campaigns |
A Worked Example With Real Numbers
Here is an actual month from a real fragrance store on Noon Saudi Arabia, showing how gross revenue turns into real profit:
ONE MONTH — 891 ORDERS
Notice the gap: SAR 44,874 in revenue became SAR 28,580 in net revenue — a difference of over SAR 16,000, or roughly 36% of the top-line number, gone to fees and tax before the seller even accounts for what the products cost to buy.
Stop Doing This Math by Hand
Sanlytic reads your Noon statement files and calculates every number on this page automatically — in under 5 minutes.
Start Free — No Card NeededHow to Automate This Every Month
Doing this calculation by hand once is educational. Doing it every month manually, across hundreds of orders and multiple statement files, is where most sellers give up and just stop tracking profit at all.
- Download your Transaction View Report and Monthly Statements file from Noon Seller Center → Payments & Fees
- Upload both files to a tool that automatically applies this formula, such as Sanlytic
- Enter your product cost (COGS) once per SKU — this is the only manual step, and it's a one-time setup per product
- Get your real net profit, per SKU and store-wide, updated every time you upload a new statement
Frequently Asked Questions
Noon's referral (commission) fee in Saudi Arabia ranges from about 4% to 27% of the selling price depending on product category, with a minimum of 1 SAR charged per item sold.
No. Referral and FBN fees are calculated exclusive of VAT. Saudi Arabia applies a 15% VAT rate, which is deducted separately in your monthly statement and must be subtracted to find true net profit.
Your payout is net of referral fees, FBN or shipping fees, VAT, advertising spend, and any return or damage deductions. The gap between gross sales and payout is normal and is exactly what a profit calculator needs to explain.